BOE Technology Group Co., Ltd., founded in April 1993, is a global leader in semiconductor display industry. BOE’s traditional core businesses are display devices, smart systems, healthcare services and sensors.BOE Technology Group is under a historical transition . More than LCD panels, BOE provides intelligent interface and professional services ranging from next gen smart TV , VR , to genome sequencing sensor and healthcare devices . BOE is embracing the future and demonstrating a strong leadership in the world of IoT.
The Challenge
BOE Technology America, Inc. founded in May 2012, is a subsidiary company of BOE Technology Group. The group is building multiple innovation labs to drive technology leadership, and is planning to launch selected BOE branded products to test out a 2C market. However it’s quite challenging for a behind scene OEM Giant go upfront to meet consumers, how to demonstrate the strong established technology leadership under a rarely known brand name? BOE team reached out to DbD.
Engagement and Execution
Build a brand new BOE America website
Develop branding messages for display technology “Real in Vision , best view on earth”along the display product lines
Develop branding message for IoT technology “Vision of IoT ” , to reveal it’s display background and IoT future orientation.
Build interactive online smart home demo room
Build interactive online advanced display technology demo room
Help iGallery art display product App localization
